UNCONVENTIONAL ADVERTISING
We run ads
other agencies don’t.
We’re media misfits and proud. We’re specialists in non-mainstream digital and offline platforms. Wanna launch a full blown national campaign in China? Or rub shoulders with Telegram’s notorious crypto clan? We’re the weirdos you call.
placement.preview
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adnex / placement.router
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CONTEXT → CHANNEL → PLACEMENT
Find the signal.
Buy the right space.
Illustrative route / not a live campaign
audience.signal
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INPUT / PEOPLE, NOT JUST PROFILES
Developers. Engineers. Technical minds.
UNCONVENTIONAL ADVERTISING.
SCROLL TO EXPLORE ↓
[ 01 ] START WITH THE AUDIENCE
ADNEX
Hard to reach.
Not hard to
understand.
Developers, engineers and technical decision-makers don’t live in a media-plan template. Start with what they care about. Then work out where to meet them.
Crypto
AI
Fintech
Cloud
Cybersecurity
iGaming
YOUR AUDIENCE
BUILD / DEVELOPERS
DECIDE / TECH LEADS
DISCUSS / COMMUNITIES
LEARN / ENGINEERS
CONCEPTUAL SIGNAL MAP / NOT USER DATA
[ 02 ] THE PRODUCT SUITE
ADNEX
Five products.
No default plan.
One counterpart for the channels nobody else buys. Choose the route around the audience—not the other way around.
01 / 05
PROGRAMMATIC
Adnex DSP
●
DISPLAY / VIDEO / NATIVE / CTV
02 / 05
MESSAGING
Telegram Ads
+
CURATED CHANNEL PLACEMENTS
03 / 05
COMMUNITIES
Community Ads
+
OPERATOR-AGREED / DISCLOSED
04 / 05
⚠ PENDING
WhatsApp Ads
⚠
AWAITING PUSH APPROVAL
05 / 05
CHINA
微
Huaxen
+
CHINA PLATFORMS / WECHAT
Explore all five products
[ 02 ]
Telegram Ads
ADNEX
Your audience.
Their channels.
Reach relevant audiences in Telegram channels. We handle planning, campaign setup and ongoing optimization.
CHANNEL / CONTEXT
− +
YOUR BRAND, IN CONTEXT
FROM BRIEF TO LIVE
PLANNING → CAMPAIGN SETUP → OPTIMIZATION
[ 03 ] CONTEXT IS THE PLACEMENT
ADNEX
Inside the
communities,
not around
them.
Go where the discussion already happens. Community placements are agreed with the operators and disclosed as advertising. Context is part of the plan, not an afterthought.
TELEGRAM / DISCORD / REDDIT / WHATSAPP
operator.note
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✓ OPERATOR AGREEMENT
✓ AD DISCLOSURE
✓ PLACEMENT CONTEXT
placement.preview / sponsored
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ADVERTISEMENT · EXAMPLE PLACEMENT
A useful message.
A relevant room.
A clearly labelled placement in a community chosen for its context.
EXPLORE THE IDEA
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community.index
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CONTEXT: DEVELOPER COMMUNITY
Discussion → operator → placement
ILLUSTRATIVE PREVIEW / NOT A CLIENT CAMPAIGN
SCHEMATIC PREVIEW ONLY. FORMAT AND AVAILABILITY DEPEND ON THE CHANNEL AND AGREED SCOPE.
[ 04 ] A DIFFERENT MEDIA ECOSYSTEM
ADNEX
GLOBAL TEAMS
WESTERN ADVERTISERS
YOUR
BRIEF
Strategy · Creative · Media Planning · Brand Messaging
MAINLAND CHINA
本土消费者
中国
Local Execution · Mainland Consumers
HUAXEN
GATEWAY
▼
▼
HUAXEN · THE CHANNEL BETWEEN GLOBAL STRATEGY AND LOCAL EXECUTION
CN
HUAXEN / CHINA PLATFORMS
Not a translation.
A local route in.
WeChat. Douyin. Xiaohongshu. Baidu. Weibo. A distinct platform landscape calls for a distinct approach.
Huaxen supports China account setup, compliance, audience targeting, creative localisation and performance optimisation.
[ 05 ] EXPLORE THE INVENTORY
ADNEX
Different channels.
Different rules.
A directory, not a promise of availability. Channel fit, format and scope are confirmed in the plan.
adnex / channel.directory
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VIEW: ALL ROUTES
FILTER / AUDIENCE FIRST ↓
01 / COMMUNITY & MESSAGING
Telegram
Curated ads + community placements
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Discord
Operator-agreed community placements
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Community advertising
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Community placements; product copy pending
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02 / PROGRAMMATIC
Display + native
Programmatic formats
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Video + CTV
Video and connected TV
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Audio + DOOH
Audio and digital out-of-home
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B2B intent
Audience signals via Adnex DSP
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03 / CHINA VIA HUAXEN
WeChat + Weibo
China platform planning
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Douyin
China platform planning
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Xiaohongshu
China platform planning
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Baidu
China platform planning
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ADNEX DSP / TELEGRAM ADS / COMMUNITY / WHATSAPP / HUAXEN
END OF DIRECTORY ■
[ 03 ] DATA DSP
ADNEX
Your audience.
Found in data.
Discover where your customers are through data. Fuel your campaigns with our Data DSP—and integrate your custom data, too.
BUILT AROUND DATA
AUDIENCE DISCOVERY + CUSTOM DATA
*
AUDIENCE / DISCOVERY
− +
FIND YOUR CUSTOMERS
DATA IN. PEOPLE OUT.
DSP
+ YOUR DATA
DATA
Our clients
Small squad. Huge love.
Our ride-or-dies, the ones who have been with us since day one. We salute you.
COLLECTION
10 / 10 FOUND
All companions ready.
Klar & Co
Palo Alto Networks
$MBG Multibank
Black Hat
Cloudflare
Royal Caribbean
Kaspersky
Camper
Ancient Greek Sandals
Red Hat
ALL 10 COMPANIONS COLLECTED · ROSTER COMPLETE ■
[ 06 ] HOW THE WORK MOVES
ADNEX
Unusual channels.
A very clear process.
NO MYSTERY IN THE METHOD ↓
01
→
Brief
Tell us the outcome, audience and constraints. The starting point is your brief—not a channel.
02
→
Audience
Define who matters and the signals, interests and communities that help frame the plan.
03
→
Placements
Choose the channels and formats. Confirm scope and availability before going live.
04
→
Disclosure
Agree community placements with operators and make advertising disclosure clear.
05
■
Live / reporting
Launch and report using the platform metrics and definitions agreed on the IO.
[ 07 ] WHY ADNEX
ADNEX
Unconventional
advertising.
Conventional
rigour.
Different places to buy. The same need for a clear scope, honest constraints and reporting you can actually read.
Audience-led
Technical audience specialists. Developers, engineers and technical decision-makers shape the plan.
Context-aware
Community operators, local ecosystems and platform constraints are part of the buying decision.
Constraint-first
Coarser targeting is not precision. Draft copy is not a capability. A projection is not a result.
reporting / measurement.contract
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PLATFORM-REPORTED / DEFINED ON THE IO
Define the metric.
Then report it.
CPL
Cost per lead
CPM
Cost per thousand impressions
CPA
Cost per action
Reporting follows the platform-reported CPL, CPM or CPA definitions specified on the insertion order (IO).
DEFINITION PANEL / NO CAMPAIGN RESULTS SHOWN
BEFORE ANYTHING GOES LIVE
✓
Scope and placements agreed
✓
Disclosure made clear
✓
Metric definitions set on the IO
[ 08 ] READ BEFORE TRANSMITTING
ADNEX
Questions
we get first.
HELP / THE SHORT VERSION
Something more specific? hello@adnex.io
What does Adnex run?
Media buying across Adnex DSP, Telegram Ads, Community Advertising and Huaxen. WhatsApp Ads and Automation is part of the product suite; its description is pending approval.
Which channels do you buy?
Programmatic display, video, native, CTV, audio and DOOH; curated Telegram ads; community placements; and China platforms through Huaxen. Availability and scope are confirmed in the plan.
Are community placements disclosed?
Yes. Community placements are agreed with the community operators and disclosed as advertising.
Who are the audiences?
Developers, engineers and technical decision-makers across crypto, AI, fintech, cloud, cybersecurity and iGaming.
How do you report?
We report platform-reported CPL, CPM or CPA as defined on the insertion order. Metric definitions are agreed as part of the scope.
[ 09 ] OPEN A NEW CONVERSATION
ADNEX
Tell us the
audience.
We will tell you
where they are.
hello@adnex.io ↗
BOOKING URL PENDING / EMAIL TO ARRANGE A CALL
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THREE THINGS TO INCLUDE IN YOUR EMAIL
The beginning of
a better media plan.
AUDIENCE
Who do you need to reach?
MARKETS
Where do they need to be?
OBJECTIVE
What should the campaign do?
TO: BERTAN@ADNEX.IO
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